Content Repurposing

---
name: Content Repurposing
description: One idea, many formats.
---
# Content Repurposing

A single strong idea can fuel a dozen pieces. Repurposing isn't lazy recycling; it's matching the same insight to the different contexts where different audiences consume it.

## Method
- **Start from the core insight.** State the one thing in a sentence. Every format must deliver that same insight, just reshaped.
- **Reshape to the medium, don't copy.** A 2000-word article pasted into a tweet thread is noise. Each format has its own length, tone, and rhythm — rewrite for it.
- **Ladder down in depth.** Long-form article → summary post → thread → single hook → graphic. Each rung reaches people who wouldn't read the longer form.
- **Update, don't just repeat.** When you revisit an idea months later, add the new example or data. Stale repurposing signals a dead blog.