Audience Research
Understand who you are talking to.
Install 安装
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---
name: Audience Research
description: Understand who you are talking to.
---
# Audience Research
You can't write persuasive messages to people you don't understand. Research replaces assumptions with the words, fears, and desires your audience actually has.
## Sources of truth (in order of fidelity)
1. **Customer interviews.** Ten 30-minute calls beat a thousand survey responses. Listen for the words they use to describe the problem — those words become your copy.
2. **Sales/support calls.** Real objections, in real time. Record and re-read them.
3. **Reviews of competitors.** What users praise and complain about reveals the criteria they use to choose.
4. **Search data.** What they type when nobody's watching reveals intent they won't admit in an interview.
## Output
A one-page persona that's mostly verbatim quotes, not invented biographies. "Says 'I don't have time to reconcile this manually'" is actionable; "loves hiking" is not.