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Social Media Strategy

Be where your audience already is.

v1 marketing curated

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---
name: Social Media Strategy
description: Be where your audience already is.
---
# Social Media Strategy

You cannot be great on every platform. Each demands its own format, cadence, and voice. Pick the one or two where your audience already spends attention and be excellent there.

## Choose by audience and format fit
- **LinkedIn** — B2B, professional credibility, longer thought.
- **X / Twitter** — real-time, technical, conversational.
- **TikTok / Reels** — mass reach, entertainment, visual.
- **GitHub / Reddit / HN** — developer and technical communities; overt marketing gets downvoted.

## Principles
- **Native format.** A LinkedIn-style post on TikTok is invisible. Match the platform's grammar.
- **Cadence over volume.** Show up consistently; algorithms reward regularity, not bursts.
- **Give before you ask.** Useful content earns the right to occasionally promote. Pure promotion trains the audience to ignore you.