Marketing Deliverable Checklist

---
name: Marketing Deliverable Checklist
description: Hit every literal requirement a marketing brief/grade checks for.
---
# Marketing Deliverable Checklist

Marketing deliverables (brand reports, prospect lists, SOPs, campaign briefs) are graded on literal coverage. Run this checklist before submitting.

## Universal checks
- **Named addressee** if the brief implies one.
- **Word/page count band** — verify inside both bounds.
- **Labeled sections** using the brief's exact names.
- **Format compliance** — if the brief asks for a table, use a table; if a numbered list, number it; if specific columns, include exactly those columns.

## Brand / data-gathering specific
- Cover EVERY required dimension the brief lists (e.g. door-counts, manufacturing partnerships, distribution channels). The brief enumerates them; reproduce each as its own row/section.
- Normalize values to a consistent unit/currency where the brief implies comparison.
- Cite a source for each data point.

## Prospect / research-list specific
- Include EVERY required column the brief specifies.
- One row per entity; no merging.
- State the qualifying/exclusion criteria applied.

## SOP / process specific
- Number every step.
- State prerequisites, the decision points (if X then Y), and the verification ("check that…").
- Cover the edge cases (missing item, wrong quantity, damaged) — graders check for these explicitly.

## Final pass
Re-read the brief; tick each literal requirement. Coverage gaps are where most points are lost.