seo-content-writer

---
name: seo-content-writer
description: 'Use when the user asks to "write SEO content", "create a blog post", "write an article", "content writing", "draft optimized content", "write me an article", "create a blog post about", "help me write SEO content", or "draft content for". Creates high-quality, SEO-optimized content that ranks in search engines. Applies on-page SEO best practices, keyword optimization, and content structure for maximum visibility and engagement. For AI citation optimization, see geo-content-optimizer. For updating existing content, see content-refresher.'
license: Apache-2.0
metadata:
  author: aaron-he-zhu
  version: "2.0.0"
  geo-relevance: "medium"
  tags:
    - seo
    - content writing
    - blog post
    - article
    - copywriting
    - content creation
    - on-page seo
  triggers:
    - "write SEO content"
    - "create blog post"
    - "write an article"
    - "content writing"
    - "draft optimized content"
    - "write for SEO"
    - "blog writing"
    - "write me an article"
    - "create a blog post about"
    - "help me write SEO content"
    - "draft content for"
---

# SEO Content Writer


> **[SEO & GEO Skills Library](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · Install all: `npx skills add aaron-he-zhu/seo-geo-claude-skills`

<details>
<summary>Browse all 20 skills</summary>

**Research** · [keyword-research](../../research/keyword-research/) · [competitor-analysis](../../research/competitor-analysis/) · [serp-analysis](../../research/serp-analysis/) · [content-gap-analysis](../../research/content-gap-analysis/)

**Build** · **seo-content-writer** · [geo-content-optimizer](../geo-content-optimizer/) · [meta-tags-optimizer](../meta-tags-optimizer/) · [schema-markup-generator](../schema-markup-generator/)

**Optimize** · [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) · [technical-seo-checker](../../optimize/technical-seo-checker/) · [internal-linking-optimizer](../../optimize/internal-linking-optimizer/) · [content-refresher](../../optimize/content-refresher/)

**Monitor** · [rank-tracker](../../monitor/rank-tracker/) · [backlink-analyzer](../../monitor/backlink-analyzer/) · [performance-reporter](../../monitor/performance-reporter/) · [alert-manager](../../monitor/alert-manager/)

**Cross-cutting** · [content-quality-auditor](../../cross-cutting/content-quality-auditor/) · [domain-authority-auditor](../../cross-cutting/domain-authority-auditor/) · [entity-optimizer](../../cross-cutting/entity-optimizer/) · [memory-management](../../cross-cutting/memory-management/)

</details>

This skill creates search-engine-optimized content that ranks well while providing genuine value to readers. It applies proven SEO copywriting techniques, proper keyword integration, and optimal content structure.

## When to Use This Skill

- Writing blog posts targeting specific keywords
- Creating landing pages optimized for search
- Developing pillar content for topic clusters
- Writing product descriptions for e-commerce
- Creating service pages for local SEO
- Producing how-to guides and tutorials
- Writing comparison and review articles

## What This Skill Does

1. **Keyword Integration**: Naturally incorporates target and related keywords
2. **Structure Optimization**: Creates scannable, well-organized content
3. **Title & Meta Creation**: Writes compelling, click-worthy titles
4. **Header Optimization**: Uses strategic H1-H6 hierarchy
5. **Internal Linking**: Suggests relevant internal link opportunities
6. **Readability Enhancement**: Ensures content is accessible and engaging
7. **Featured Snippet Optimization**: Formats for SERP feature opportunities

## How to Use

### Basic Content Creation

```
Write an SEO-optimized article about [topic] targeting the keyword [keyword]
```

```
Create a blog post for [topic] with these keywords: [keyword list]
```

### With Specific Requirements

```
Write a 2,000-word guide about [topic] targeting [keyword],
include FAQ section for featured snippets
```

### Content Briefs

```
Here's my content brief: [brief]. Write SEO-optimized content following this outline.
```

## Data Sources

> See [CONNECTORS.md](../../CONNECTORS.md) for tool category placeholders.

**With ~~SEO tool + ~~search console connected:**
Automatically pull keyword metrics (search volume, difficulty, CPC), competitor content analysis (top-ranking pages, content length, common topics), SERP features (featured snippets, PAA questions), and keyword opportunities (related keywords, question-based queries).

**With manual data only:**
Ask the user to provide:
1. Target primary keyword and 3-5 secondary keywords
2. Target audience and search intent (informational/commercial/transactional)
3. Target word count and desired tone
4. Any competitor URLs or content examples to reference

Proceed with the full workflow using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

## Instructions

When a user requests SEO content:

1. **Gather Requirements**

   Confirm or ask for:
   
   ```markdown
   ### Content Requirements
   
   **Primary Keyword**: [main keyword]
   **Secondary Keywords**: [2-5 related keywords]
   **Target Word Count**: [length]
   **Content Type**: [blog/guide/landing page/etc.]
   **Target Audience**: [who is this for]
   **Search Intent**: [informational/commercial/transactional]
   **Tone**: [professional/casual/technical/friendly]
   **CTA Goal**: [what action should readers take]
   **Competitor URLs**: [top ranking content to beat]
   ```

2. **Load CORE-EEAT Quality Constraints**

   Before writing, load content quality standards from the [CORE-EEAT Benchmark](../../references/core-eeat-benchmark.md):

   ```markdown
   ### CORE-EEAT Pre-Write Checklist

   **Content Type**: [identified from requirements above]
   **Loaded Constraints** (high-weight items for this content type):

   Apply these standards while writing:

   | ID | Standard | How to Apply |
   |----|----------|-------------|
   | C01 | Intent Alignment | Title promise must match content delivery |
   | C02 | Direct Answer | Core answer in first 150 words |
   | C06 | Audience Targeting | State "this article is for..." |
   | C10 | Semantic Closure | Conclusion answers opening question + next steps |
   | O01 | Heading Hierarchy | H1→H2→H3, no level skipping |
   | O02 | Summary Box | Include TL;DR or Key Takeaways |
   | O06 | Section Chunking | Each section single topic; paragraphs 3–5 sentences |
   | O09 | Information Density | No filler; consistent terminology |
   | R01 | Data Precision | ≥5 precise numbers with units |
   | R02 | Citation Density | ≥1 external citation per 500 words |
   | R04 | Evidence-Claim Mapping | Every claim backed by evidence |
   | R07 | Entity Precision | Full names for people/orgs/products |
   | C03 | Query Coverage | Cover ≥3 query variants (synonyms, long-tail) |
   | O08 | Anchor Navigation | Table of contents with jump links |
   | O10 | Multimedia Structure | Images/videos have captions and carry information |
   | E07 | Practical Tools | Include downloadable templates, checklists, or calculators |

   _These 16 items apply across all content types. For content-type-specific dimension weights, see the Content-Type Weight Table in [core-eeat-benchmark.md](../../references/core-eeat-benchmark.md)._
   _Full 80-item benchmark: [references/core-eeat-benchmark.md](../../references/core-eeat-benchmark.md)_
   _For complete content quality audit: use [content-quality-auditor](../../cross-cutting/content-quality-auditor/)_
   ```

3. **Research and Plan**

   Before writing:
   
   ```markdown
   ### Content Research
   
   **SERP Analysis**:
   - Top results format: [what's ranking]
   - Average word count: [X] words
   - Common sections: [list]
   - SERP features: [snippets, PAA, etc.]
   
   **Keyword Map**:
   - Primary: [keyword] - use in title, H1, intro, conclusion
   - Secondary: [keywords] -