---
name: Stakeholder Communications
description: Right info, right audience, right time.
---
# Stakeholder Communications

Different stakeholders need different information at different frequencies. Sending everyone everything drowns the people who matter; sending nothing breeds mistrust.

## Map stakeholders
- **Interest × influence.** High-influence + high-interest: manage closely (sponsor). High-influence + low-interest: keep satisfied (exec, intermittent). Low-influence + high-interest: keep informed (users). Low + low: monitor.
- **Cadence per group.** Sponsors get a weekly brief; the broader org gets a monthly; customers get milestone updates.

## Principles
- **Bad news travels fast and early.** A stakeholder who hears about a slip from someone else has lost trust.
- **One source of truth.** Conflicting updates from PM, eng lead, and sales create chaos. Align before broadcasting.